STORE CONCEPT

GENERAL

The TRI'CO CASHMERE store is a new concept in the presentation and merchandising of luxury knitwear. On entering the store customers are confronted with a broad table which literally rises out of the ground. It is an extension of the natural oak parquet, our raised floor. The collection is scattered across this floor and customers are drawn in to touch and browse amongst the fabrics. We have two objectives here. We surprise our customers in the nonchalant manner in which our valuable garments are strewn across a floor – the classic mould is broken. Then they touch, they examine the yarn, they compare the styles and tailoring – this is already a sensual and pleasurable experience and they are entered into the world of TRI'CO CASHMERE.

At the same time the raised floor is our storage space, the TRI'CO CASHMERE collection is tucked away under the raised floor avoiding the need for shelves or racks and leaving the clear lines of the store with oak wood flooring and the natural earthen colors of our walls.

TOUCH PANEL

Given the unique nature of cashmere we created a special panel on the wall to allow visitors to touch the yarn and the final product. The touch panel helps customers to understand the fabric and it is a palette where you can choose from a selection of seasonal colors.

ACCESSORIES

The store displays accessories and reference material to help visitors understand the context and brand values of TRI'CO CASHMERE. We offer British Contemporary Knitwear. For us this means we provide pure and natural traditional fabrics of the highest quality in a modern iconic style.